Network marketing is hard. Don’t kid yourself and truthfully don’t even attempt a network marketing venture unless you either have or plan to put into place a highly potent and highly duplicatable network marketing system
geared for 2005 and beyond.
Before I tell you what a perfect network
should look like let’s talk about what doesn’t
work for most
network marketers. As I’m sure you probably
marketing is notorious for having a 95% failure
talk about why.
Have you ever heard of Occam’s razor?
Basically it states that the simplest
explanation for a
phenomenon is usually the best. We’ll use this
explain why more than 95% of network marketers
Most network marketers fail because the
that they are taught don’t work 95% of the time.
So we’re led to ask the logical next question,
what are most
fledgling network marketers taught?
Well, I can only speak from my experience, but
what I was
taught was to buy and cold call leads.
Now, I’m not going to say this doesn’t work, but
I will say
is that after six months of cold calling leads
for 3 hours a
day with very little success this tactic doesn’t
me. Don’t get me wrong some people are very good
calling leads, but most people aren’t.
What happens to most people after they’ve spend
dollars on leads with very little success after
They give up.
Another factor contributing to why most network
fail is the type of leads they use. Why does the
leads make a difference?
Business opportunity leads, the leads most new
marketers are told to use, are generic. These
an ad that just asks them if they want to be
free, or make money from home or something like
Well . . . of course they do!
But that doesn’t mean they want anything to do
network marketing program. When the average
calls these generic bizz opp leads the leads
anything about the network marketer’s business
and for the
most part honestly don’t care. This leads to
network marketer hearing a lot of “NOs”.
Hearing NO all the time leads to quite a bit of
both about the network marketers own ability and
validity of their association with their network
company. Negative feelings begin to harbor and
as I said
before eventually the network marketer gives up,
with 3-6 months.
The fledgling network marketer’s perception of
business goes from one of opportunity to one of
doubt and negativity. Reality follows
perception, so because
the fledgling network marketer believes both
their business as having little hope this
That’s basically why 95% of network marketers
fail if you
So how do we change this paradigm?
We build a Perfect Network Marketing System!
Now we get to the good stuff! What does a
marketing system look like?
For the average home based network marketer to
certain thing MUST be in place. I will list them
o Lead capture page designed specifically for
Network Marketing Company:
This page must contain strong sales copy that
prospect why he wants to opt in for more
best way to do this is to offer a High Value
Free Report in
exchange for there contact information.
o Free Report specifically designed for Network
The free report must be highly informative. It
all of the features and benefits of joining the
marketing organization as an independent
must focus on the support and resources
available to the new
recruit should they choose to purchase a
The company’s products and compensation plan
must be clearly
explained here as well. If possible,
testimonials should be
used, as they are extremely powerful sales
in this portion of the sale process.
o Follow up Email System:
Attached to the Free Report there must also be a
system that continually markets through email
the program to
the lead. Most leads don’t act immediately and
marketed to at least 7 times before they take
email follow up system must have strongly worded
and must have a system for getting through spam
o A Continual Feed Back System that uses the
Fear of Loss:
Along the with email follow up system there must
feedback system that will alert the prospect by
new prospects opt into the system and invoke the
loss during this process by telling the prospect
that if the
next prospect in line upgrades to a paid
position before he
does then he will forever loose commission on
This is an extremely powerful psychological tool.
o Strong Support:
It’s one thing to get someone to buy a
it’s a totally different thing get them to work
effectively. There must be an email follow up
system once a
new distributor signs on to ensure that he
training on how to market successfully. There
must also be
human support at this point. So, there must be
relationships built between upline and new
o A Good Product or Service:
In order for this entire marketing process to
system must be back by a strong and ethical
marketing organization that sells a high demand
people need and would purchase even if there
compensation plans attached to it.
You must be an active part of your business. You
willing and open to learn new ideas and tactics
times. You must have a passion for your business
believe in the product that you plan to build your
I’ve listed the basic component’s a of a perfect
marketing system. This system will involve NO
because the prospect will opt in to request more
specifically about your business before you even
Cold calling generic bizz opp leads and hearing
a lot of
NO’s is what causes most network marketers to
fail. We want
to avoid this at all cost. This is what this
designed to do!
By having your prospects opt in specifically for
information about your product and business plan
and then by
giving them a detailed report explaining all of
before you even speak to them your chances of a
sales conversion will greatly be increased. The
follow-up and fear of loss systems will increase
chances successful sales conversion even
factors will cut down on the number of NO’s that
must endure before success. This will increase
business’s duplicability vastly.
Further, having uniform training and exceptional
the basics and must be present.
Before you spend another dollar on your network
efforts ask yourself if you’re using a perfect
marketing system. If your answer is no and you
any success then ask yourself what you can do to
system to one that will work for you and your
distributors using the principles that I have
I struggled with network marketing myself using
fashion methods, but as soon as I studied
and how to apply it to network marketing things
got a lot
easier. I was able to spot network marketing
that were specifically positioned for internet
earmark what I thought to be the best of the
that, it was simple a matter of choosing the one
what I though had the “best product”.